World IA Day – Speakers

Our line-up of speakers for World IA Day, 2012:

  • Keynote by Andrea Resmini. He is the co-author of ‘Pervasive Information Architecture’, president of the Information Architecture Institute and founder of the Journal of IA. He will share a variety of personal and professional insights that have contributed to his broad knowledge in the field of cross-channel IA.
  • Jason Hobbs (Human Experience Design) will start the day with a brief introduction to information architecture design and will show how it fits into the stew-of-disciplines that contribute to the user experience. He’ll share what it is, where it comes from and why it matters.
  • Rian van der Merwe (after several years in Silicon Valley is now Head of Product and User Experience at will be offering a case study of how he applied user journeys to consider key paths through the website to optimise the user experience, prioritise design changes and manage a design process that has fundamentally changed Kalahari over the past year, incrementally and into the future.
  • Vlad Nedelcu has been responsible for the digital presence of the Times across web and mobile for the past four years. He will be sharing his experience of redesigning The Times and the role that information architecture design played in that process. The joy, the tears and the glory.
  • William Saunders has worked as a product and interaction designer both locally and abroad and is currently working with Flow Interactive in Cape Town. He will be sharing his use of information architecture design to improve the MXit user experience.
  • Rey Uys as been pioneering the institutionalization of UX in Standard Bank for the past 6 or more years and brings a wealth of knowledge from the realities of design in enterprise spaces. Rey’s talk will cover why IA is important when developing large scale multi-channel, user experience frameworks for organizations.
  • Craig Casten has been involved in UX for many years and is currently with Interact RDT in Johannesburg. He will be looking at how IA Design challenges in today’s environment and the path to user understanding.

Our sponsors have been very generous and we’ve got some great give-aways for the day, so get your tickets now at (WIAD)

World IA Day – invite – download for directions and map


World IA Day, 2012 – Johannesburg

You are invited to a one-day mini conference to celebrate World IA Day (WAID) on Saturday the 11th of February 2011.

Information Architecture (IA) has been described as the “The structural design of shared information environments” and provides methods, tools and techniques critical to providing the underlying structure of user experiences. Often described as ‘the design behind the design’ IA has made its biggest impact in the design of user experiences for the Web, however more recently it is increasingly being acknowledged as a critical tool for designing usable, effective and integrated cross-channel customer experiences.

Who should attend?

Designers of all kinds, strategists, marketeers, product folks, customer experience officers, programmers and developers, content strategists, architects, urban planners and any one, really, who cares about making the world a more useful, usable and desirable place to live in.


  • Key note: Andrea Resmini (Sweden) author of ‘Pervasive Information Architecture’, president of the Information Architecture Institute and founder of the Journal for Information Architecture
  • Local speakers include Rian van der Merwe (, Rey Uys (Standard Bank), Vlad Nedelcu (The Times), Jason Hobbs (Human Experience Design) and William Saunders (Flow Interactive)


08h45: Registration opens

09h45 – 12h00: Welcome & speakers

12h00 – 13h00: Lunch

13h00 – 16h15: Speakers & open mic sessions

16h15 – 16h45pm: Wrap up and close

After event drinks and networking at Il Giardino, 44 Stanley


The auditorium of the Faculty of Art, Design and Architecture (FADA) at the University of Johannesburg, Bunting Road Campus, Auckland Park, Johannesburg.

Google maps


Tickets are available online through WebTickets:

  • Regular: R450
  • Members of Information Architecture Institute: R350 (Please bring proof of membership to registration)
  • Student: R100 (50 Seats available. Please bring valid student identification to regisration)


This event is made possible with the sponsorship and support of the following organisations:

Gold Sponsor

Interact RDT Logo

Interact RDT - Gold Sponsor to World IA Day, 2012 - Johannesburg

Silver Sponsors

Silver Sponsors


With thanks to

This event is brought to you by the Information Architecture Institute, the University of Johannesburg and the SA UX Forum.


cross-channel design, user experience, service-design, usability, co-design, interaction design, navigation, user research, information architecture


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